A blog update from Scott?? It's only been eight months since the last one.
The reality is, we use Facebook and Twitter a lot more nowadays to get the word out about the "haps" at the brewery. Also, this blog is one area in my life where I'm extremely lazy.
But, it's also a good way to get the word out about special events at St. Francis, and there's a pretty cool one coming up next month:
The popularity of American craft beer has reached unprecedented levels. While the “Big Boys” are seeing sales drop from year to year, beer lovers across America are supporting their local craft breweries in droves, and St. Francis is no exception.
As America celebrates its craft brewing heritage and to thank you for all you’ve done to help make the St. Francis Brewing Company what it is today, we’ve decided to do something special.
I've come up with seven special beers. These are outside the realm of our regular line-up. Starting at noon on Monday, May 12, we will feature a different beer, every day of the week. You may also pick up a punch card at the Brewery. Bring in your punch card and purchase one of our featured beers. Anyone who stops in and gets their card punched for all seven beers will receive a prize when Craft Beer Week has ended.
Here’s the line-up:
Tuesday, May 13
Wednesday, May 14
Thursday, May 15
Friday, May 16
Saturday, May 17
Sunday, May 18
These beers are offered in extremely limited quantities. From noon to 7:00 each day, they will only be sold one per customer. After 7:00 pm if there’s any beer left, we will lift that rule. When it’s gone, it’s gone.
If you are able to stop by every day of craft beer week to try these beers, bring in your fully-punched card between May 18-21 to receive your fabulous prize—a “Seven Deadly Sins” T-shirt of your choice.
So, you may be saying, "but I thought craft beer week in Milwaukee starts this Saturday. Why are you waiting until May?"
And, you'd be correct. There is a Milwaukee Craft Beer week which runs from April 26--May 2. The lesser-known detail is that this week was created and is promoted by Beechwood Distributors. Basically, they promote bars and breweries that are in their line-up. Smart business for them, if not a little sneaky. St. Francis distributes though another company which has a greater focus on craft beers. So, we decided to run our promotion concurrently with the American Craft Beer Week. But heck, too much of a good thing is sometimes a really GREAT thing.
Anyway, before I return to my cave for another 8 months of hibernation, stop by and visit us on the 12th. In the meantime,